Fw: [Aibec-l] AIBEc's New and Improved Fall 2009 Schedule

[art franczek]

 Dear AIBEcers:

AIBEcs'classes have begun but you can still register.

Yours truly,
Art Franczek


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>>
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>>> Dear AIBEcers:
>>>
>>> It would be greatly appreciated if you could tell your friends and
>>> colleagues about AIBEc and how it offers
>>> courses that provide practical skills and ideas they can use at their
>>> jobs.
>>>
>>>
>>>
>>> Yours truly,
>>> Art Franczek
>>> artf at online.ru
>>> 8910 4922559m
>>>
>>>
>>>
>>>
>>>> Dear AIBEcers:
>>>>
>>>> AIBEc welcomes you to participate in its' New and Improved Fall 2009
>>>> Schedule. Some popular courses will be offered as usual such as
>>>> Corporate
>>>> Takeovers  and Corporate Finance with Kostya Kontor and Business Law
>>>> with
>>>> Vladimir Lisniak. Alex Korogodsky will teach Information Technologies
>>>> and
>>>> a
>>>> new course called Project Management that might be most useful for many
>>>> of
>>>> you. Art Franczek will teach COMPARATIVE TAXATION , a course that will
>>>> address the latest Tax developments in Russia and Internationally
>>>> including
>>>> the new Cyprus Protocal.MANAGERIAL ACCOUNTING focuses heavily on Cost
>>>> Optimisation issues and reviews case in Lean Management and Kaizen
>>>> (continous improvement), these issues are very important in todays
>>>> crisis
>>>> environment. FINANCIAL ACCOUNTING will dicuss the latest trends in
>>>> Accounting both in Russia and Internationally.
>>>>
>>>> AIBEc is proud to introduce its new Marketing Professor Eugene 
>>>> Radewych.
>>>> Gene has over 23 years of experience in Marketing/Advertising (see bio
>>>> below) and will provide students with many practical applications of 
>>>> the
>>>> latest Markting techniques both Internationally and in Russia.
>>>>
>>>> All of AIBEc's courses are designed to provide its students with 
>>>> maximum
>>>> value and also many of the latest business techniques  that can be
>>>> applied
>>>> at work.
>>>>
>>>> Yours truly,
>>>> Art Franczek
>>>>
>>>>
>>>>
>>>>
>>>>
>>>>
>>>> Bio of Eugene Radewych AIBEc's new Marketing Professor
>>>>
>>>> With over 23 years of marketing / advertising experience, Eugene
>>>> Radewych hails from Canada where he was developing results
>>>> driven advertising for a wide range of clients.
>>>>
>>>> An Associate of the Ontario College of Art, Eugene left Griffin Bacal
>>>> Volny advertising in Toronto and came to Russia in 1998 where he
>>>> Joined Ogilvy Moscow. That arrangement ended early with the crisis
>>>> and he moved to Ogilvy Warsaw as Executive Creative Director. His
>>>> duties included helping to build his clients business and brands in
>>>> various markets across ?New Europe?.
>>>>
>>>> In 2001, he returned to Moscow and joined Publicis United as the
>>>> Chief Creative Officer.
>>>>
>>>> In the course of helping to build client brands, Eugene has won
>>>> advertising awards the world over including awards in Canada,
>>>> the US, Europe and Russia.
>>>>
>>>> His past and current client experience includes a roster of
>>>> Blue Chip clients: BAT, BMW, Bosch, Beam, Castrol, Coca Cola,
>>>> Citibank, Cadbury, Ford, Hyundai, Heineken, HP, JTI, Kraft, KFC,
>>>> Kimberly Clark, Kodak, L?Oreal, Nestle, Nissan, Pizza Hut, P&G,
>>>> Heineken, Hasbro Toys, Renault, Subaru, Sanofi-aventis, Sharp,
>>>> Smithkline Beetcham, Seagrams, Unilever and Yokohama.
>>>>
>>>>
>>>> course outline
>>>>
>>>> Introduction
>>>>
>>>> Principles of Marketing, introduces you to the fundamentals of 
>>>> marketing
>>>> (history, key concepts, methods of analysis, strategies and tactics)
>>>> critical to managing profitable customer relationships in today?s
>>>> dynamic
>>>> and connected environment.
>>>>
>>>> The course goals are:
>>>>
>>>> To familiarlize you with the basic processes of the marketing mix
>>>> (product, pricing, distribution and promotion)
>>>>
>>>> Understand and use marketing language/terminology in the business
>>>> community
>>>>
>>>> To expand your knowledge of the marketing industry while increasing 
>>>> your
>>>> awareness of the strategic and tactical decisions behind today?s top
>>>> performing brands.
>>>>
>>>> To enhance your problem solving and decision making abilities by
>>>> learning
>>>> how to leverage strategic marketing analysis to inform tactical
>>>> marketing
>>>> mix decisions while providing you with a framework to evaluate 
>>>> marketing
>>>> decisions and to create successful marketing initiatives.
>>>>
>>>> Understand the role of research and strategic planning in marketing
>>>> management
>>>>
>>>> Learn the importance of standard and non-standard communications
>>>> channels
>>>> and emerging technologies
>>>>
>>>> Format
>>>>
>>>> Classroom activity will consist of lectures, class discussions and
>>>> in-class exercises based on the assigned cases and readings. Lectures
>>>> will
>>>> refer to, but not review, all material in the textbook and other
>>>> materials. Students will be organized in groups and make class
>>>> presentations. You will be expected to come to class having read all
>>>> assigned readings  (chapters, cases, articles) and ready to share and
>>>> discuss. Instruction will also include guest lectures from the
>>>> advertising
>>>> and marketing community.
>>>>
>>>> Required text
>>>>
>>>> Principles of Marketing
>>>> Authors Frances Brassington and Stephen Pettitt second edition
>>>>
>>>> Class schedule
>>>>
>>>> The class meets once a week (Thursday ) from 19:00-22:00.  One or two
>>>> classes may be rescheduled due to business trips or conflict.
>>>>
>>>
>>>
>>> --------------------------------------------------------------------------------
>>>
>>>
>>>> _______________________________________________
>>>> Aibec-l mailing list
>>>> Aibec-l at lists.ru
>>>> http://www.lists.ru/mailman/listinfo/aibec-l
>>>>
>>>
>>
>


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