Fw: [Aibec-l] AIBEc's New and Improved Fall 2009 Schedule

[art franczek]

>
>
>
>> Dear AIBEcers:
>>
>> It would be greatly appreciated if you could tell your friends and
>> colleagues about AIBEc and how it offers
>> courses that provide practical skills and ideas they can use at their
>> jobs.
>>
>>
>>
>> Yours truly,
>> Art Franczek
>> artf at online.ru
>> 8910 4922559m
>>
>>
>>
>>
>>> Dear AIBEcers:
>>>
>>> AIBEc welcomes you to participate in its' New and Improved Fall 2009
>>> Schedule. Some popular courses will be offered as usual such as 
>>> Corporate
>>> Takeovers  and Corporate Finance with Kostya Kontor and Business Law 
>>> with
>>> Vladimir Lisniak. Alex Korogodsky will teach Information Technologies 
>>> and
>>> a
>>> new course called Project Management that might be most useful for many
>>> of
>>> you. Art Franczek will teach COMPARATIVE TAXATION , a course that will
>>> address the latest Tax developments in Russia and Internationally
>>> including
>>> the new Cyprus Protocal.MANAGERIAL ACCOUNTING focuses heavily on Cost
>>> Optimisation issues and reviews case in Lean Management and Kaizen
>>> (continous improvement), these issues are very important in todays 
>>> crisis
>>> environment. FINANCIAL ACCOUNTING will dicuss the latest trends in
>>> Accounting both in Russia and Internationally.
>>>
>>> AIBEc is proud to introduce its new Marketing Professor Eugene Radewych.
>>> Gene has over 23 years of experience in Marketing/Advertising (see bio
>>> below) and will provide students with many practical applications of the
>>> latest Markting techniques both Internationally and in Russia.
>>>
>>> All of AIBEc's courses are designed to provide its students with maximum
>>> value and also many of the latest business techniques  that can be
>>> applied
>>> at work.
>>>
>>> Yours truly,
>>> Art Franczek
>>>
>>>
>>>
>>>
>>>
>>>
>>> Bio of Eugene Radewych AIBEc's new Marketing Professor
>>>
>>> With over 23 years of marketing / advertising experience, Eugene
>>> Radewych hails from Canada where he was developing results
>>> driven advertising for a wide range of clients.
>>>
>>> An Associate of the Ontario College of Art, Eugene left Griffin Bacal
>>> Volny advertising in Toronto and came to Russia in 1998 where he
>>> Joined Ogilvy Moscow. That arrangement ended early with the crisis
>>> and he moved to Ogilvy Warsaw as Executive Creative Director. His
>>> duties included helping to build his clients business and brands in
>>> various markets across ?New Europe?.
>>>
>>> In 2001, he returned to Moscow and joined Publicis United as the
>>> Chief Creative Officer.
>>>
>>> In the course of helping to build client brands, Eugene has won
>>> advertising awards the world over including awards in Canada,
>>> the US, Europe and Russia.
>>>
>>> His past and current client experience includes a roster of
>>> Blue Chip clients: BAT, BMW, Bosch, Beam, Castrol, Coca Cola,
>>> Citibank, Cadbury, Ford, Hyundai, Heineken, HP, JTI, Kraft, KFC,
>>> Kimberly Clark, Kodak, L?Oreal, Nestle, Nissan, Pizza Hut, P&G,
>>> Heineken, Hasbro Toys, Renault, Subaru, Sanofi-aventis, Sharp,
>>> Smithkline Beetcham, Seagrams, Unilever and Yokohama.
>>>
>>>
>>> course outline
>>>
>>> Introduction
>>>
>>> Principles of Marketing, introduces you to the fundamentals of marketing
>>> (history, key concepts, methods of analysis, strategies and tactics)
>>> critical to managing profitable customer relationships in today?s 
>>> dynamic
>>> and connected environment.
>>>
>>> The course goals are:
>>>
>>> To familiarlize you with the basic processes of the marketing mix
>>> (product, pricing, distribution and promotion)
>>>
>>> Understand and use marketing language/terminology in the business
>>> community
>>>
>>> To expand your knowledge of the marketing industry while increasing your
>>> awareness of the strategic and tactical decisions behind today?s top
>>> performing brands.
>>>
>>> To enhance your problem solving and decision making abilities by 
>>> learning
>>> how to leverage strategic marketing analysis to inform tactical 
>>> marketing
>>> mix decisions while providing you with a framework to evaluate marketing
>>> decisions and to create successful marketing initiatives.
>>>
>>> Understand the role of research and strategic planning in marketing
>>> management
>>>
>>> Learn the importance of standard and non-standard communications 
>>> channels
>>> and emerging technologies
>>>
>>> Format
>>>
>>> Classroom activity will consist of lectures, class discussions and
>>> in-class exercises based on the assigned cases and readings. Lectures
>>> will
>>> refer to, but not review, all material in the textbook and other
>>> materials. Students will be organized in groups and make class
>>> presentations. You will be expected to come to class having read all
>>> assigned readings  (chapters, cases, articles) and ready to share and
>>> discuss. Instruction will also include guest lectures from the
>>> advertising
>>> and marketing community.
>>>
>>> Required text
>>>
>>> Principles of Marketing
>>> Authors Frances Brassington and Stephen Pettitt second edition
>>>
>>> Class schedule
>>>
>>> The class meets once a week (Thursday ) from 19:00-22:00.  One or two
>>> classes may be rescheduled due to business trips or conflict.
>>>
>>
>>
>> --------------------------------------------------------------------------------
>>
>>
>>> _______________________________________________
>>> Aibec-l mailing list
>>> Aibec-l at lists.ru
>>> http://www.lists.ru/mailman/listinfo/aibec-l
>>>
>>
> 
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