[Aibec-l] Registration for the Marketing Communications course is open!

[AIBEc]

Dear AIBEcers!

First class of Marketing Communications course will be on October 7th.
Registration is open. 

The  course  is  taught by Gregory Troussov who is well known at AIBEc
for  his  bright and practical approach to marketing. Special schedule
is to be announced starting October 7th. Please pay attention that this is a marketing course towards the Marketing Certificate.

The Marketing Communications course covers hot issues of contemporary marketing including Advertising, Sales Negotiations, and Public Relations. The course is designed to provide efficient solutions for "employee-organization" cooperation. Special emphasis is made on the integration between a company brand and product/service brand.

The desired objective is to provide the student with an opportunity to apply the understanding of major issues of contemporary marketing. To that end, a framework for examining modern day marketing practices (research, branding, advertising, CRM) is presented. The students will also be exposed to various self-promoting models. 

The course is based on the author's own marketing methodology, covered in monograph 'They Shall Come, and They Shall Buy', presented in a highly emotional and entertaining manner. The sessions will be extremely interactive, and will include business games and other training activities.
A new part of the course addresses the global crisis from the marketing viewpoint and discusses the most effective ways to survive it. 

For more details please call AIBEC office at 662-36-85