Fw: [Aibec-l] AIBEc's New and Improved Fall 2009 Schedule you can still register

[art franczek]

>
>
>
>>
>> Dear AIBEcers:
>>
>> AIBEcs'classes have begun but you can still register.
>>
>> Yours truly,
>> Art Franczek
>>
>>
>>>
>>>
>>>
>>>>
>>>>
>>>>
>>>>> Dear AIBEcers:
>>>>>
>>>>> It would be greatly appreciated if you could tell your friends and
>>>>> colleagues about AIBEc and how it offers
>>>>> courses that provide practical skills and ideas they can use at their
>>>>> jobs.
>>>>>
>>>>>
>>>>>
>>>>> Yours truly,
>>>>> Art Franczek
>>>>> artf at online.ru
>>>>> 8910 4922559m
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>> Dear AIBEcers:
>>>>>>
>>>>>> AIBEc welcomes you to participate in its' New and Improved Fall 2009
>>>>>> Schedule. Some popular courses will be offered as usual such as
>>>>>> Corporate
>>>>>> Takeovers  and Corporate Finance with Kostya Kontor and Business Law
>>>>>> with
>>>>>> Vladimir Lisniak. Alex Korogodsky will teach Information Technologies
>>>>>> and
>>>>>> a
>>>>>> new course called Project Management that might be most useful for
>>>>>> many
>>>>>> of
>>>>>> you. Art Franczek will teach COMPARATIVE TAXATION , a course that 
>>>>>> will
>>>>>> address the latest Tax developments in Russia and Internationally
>>>>>> including
>>>>>> the new Cyprus Protocal.MANAGERIAL ACCOUNTING focuses heavily on Cost
>>>>>> Optimisation issues and reviews case in Lean Management and Kaizen
>>>>>> (continous improvement), these issues are very important in todays
>>>>>> crisis
>>>>>> environment. FINANCIAL ACCOUNTING will dicuss the latest trends in
>>>>>> Accounting both in Russia and Internationally.
>>>>>>
>>>>>> AIBEc is proud to introduce its new Marketing Professor Eugene
>>>>>> Radewych.
>>>>>> Gene has over 23 years of experience in Marketing/Advertising (see 
>>>>>> bio
>>>>>> below) and will provide students with many practical applications of
>>>>>> the
>>>>>> latest Markting techniques both Internationally and in Russia.
>>>>>>
>>>>>> All of AIBEc's courses are designed to provide its students with
>>>>>> maximum
>>>>>> value and also many of the latest business techniques  that can be
>>>>>> applied
>>>>>> at work.
>>>>>>
>>>>>> Yours truly,
>>>>>> Art Franczek
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>> Bio of Eugene Radewych AIBEc's new Marketing Professor
>>>>>>
>>>>>> With over 23 years of marketing / advertising experience, Eugene
>>>>>> Radewych hails from Canada where he was developing results
>>>>>> driven advertising for a wide range of clients.
>>>>>>
>>>>>> An Associate of the Ontario College of Art, Eugene left Griffin Bacal
>>>>>> Volny advertising in Toronto and came to Russia in 1998 where he
>>>>>> Joined Ogilvy Moscow. That arrangement ended early with the crisis
>>>>>> and he moved to Ogilvy Warsaw as Executive Creative Director. His
>>>>>> duties included helping to build his clients business and brands in
>>>>>> various markets across ?New Europe?.
>>>>>>
>>>>>> In 2001, he returned to Moscow and joined Publicis United as the
>>>>>> Chief Creative Officer.
>>>>>>
>>>>>> In the course of helping to build client brands, Eugene has won
>>>>>> advertising awards the world over including awards in Canada,
>>>>>> the US, Europe and Russia.
>>>>>>
>>>>>> His past and current client experience includes a roster of
>>>>>> Blue Chip clients: BAT, BMW, Bosch, Beam, Castrol, Coca Cola,
>>>>>> Citibank, Cadbury, Ford, Hyundai, Heineken, HP, JTI, Kraft, KFC,
>>>>>> Kimberly Clark, Kodak, L?Oreal, Nestle, Nissan, Pizza Hut, P&G,
>>>>>> Heineken, Hasbro Toys, Renault, Subaru, Sanofi-aventis, Sharp,
>>>>>> Smithkline Beetcham, Seagrams, Unilever and Yokohama.
>>>>>>
>>>>>>
>>>>>> course outline
>>>>>>
>>>>>> Introduction
>>>>>>
>>>>>> Principles of Marketing, introduces you to the fundamentals of
>>>>>> marketing
>>>>>> (history, key concepts, methods of analysis, strategies and tactics)
>>>>>> critical to managing profitable customer relationships in today?s
>>>>>> dynamic
>>>>>> and connected environment.
>>>>>>
>>>>>> The course goals are:
>>>>>>
>>>>>> To familiarlize you with the basic processes of the marketing mix
>>>>>> (product, pricing, distribution and promotion)
>>>>>>
>>>>>> Understand and use marketing language/terminology in the business
>>>>>> community
>>>>>>
>>>>>> To expand your knowledge of the marketing industry while increasing
>>>>>> your
>>>>>> awareness of the strategic and tactical decisions behind today?s top
>>>>>> performing brands.
>>>>>>
>>>>>> To enhance your problem solving and decision making abilities by
>>>>>> learning
>>>>>> how to leverage strategic marketing analysis to inform tactical
>>>>>> marketing
>>>>>> mix decisions while providing you with a framework to evaluate
>>>>>> marketing
>>>>>> decisions and to create successful marketing initiatives.
>>>>>>
>>>>>> Understand the role of research and strategic planning in marketing
>>>>>> management
>>>>>>
>>>>>> Learn the importance of standard and non-standard communications
>>>>>> channels
>>>>>> and emerging technologies
>>>>>>
>>>>>> Format
>>>>>>
>>>>>> Classroom activity will consist of lectures, class discussions and
>>>>>> in-class exercises based on the assigned cases and readings. Lectures
>>>>>> will
>>>>>> refer to, but not review, all material in the textbook and other
>>>>>> materials. Students will be organized in groups and make class
>>>>>> presentations. You will be expected to come to class having read all
>>>>>> assigned readings  (chapters, cases, articles) and ready to share and
>>>>>> discuss. Instruction will also include guest lectures from the
>>>>>> advertising
>>>>>> and marketing community.
>>>>>>
>>>>>> Required text
>>>>>>
>>>>>> Principles of Marketing
>>>>>> Authors Frances Brassington and Stephen Pettitt second edition
>>>>>>
>>>>>> Class schedule
>>>>>>
>>>>>> The class meets once a week (Thursday ) from 19:00-22:00.  One or two
>>>>>> classes may be rescheduled due to business trips or conflict.
>>>>>>
>>>>>
>>>>>
>>>>> --------------------------------------------------------------------------------
>>>>>
>>>>>
>>>>>> _______________________________________________
>>>>>> Aibec-l mailing list
>>>>>> Aibec-l at lists.ru
>>>>>> http://www.lists.ru/mailman/listinfo/aibec-l
>>>>>>
>>>>>
>>>>
>>>
>>
>>
>> --------------------------------------------------------------------------------
>>
>>
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>>>
>>
>


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