[Aibec-l] Registration for the Marketing Communications course is open!

[Potekhina Anastasiya]

Dear AIBEcers!


The  registration for the Marketing Communications course is open now.

The  course  is  taught by Gregory Troussov who is well known at AIBEc
for  his  bright and practical approach to marketing. Special schedule
is  to  be  announced starting November 5th. Please pay attention that
this is a marketing course towards the Marketing Certificate.

The  Marketing Communications course covers hot issues of contemporary
marketing   including  Advertising,  Sales  Negotiations,  and  Public
Relations.  The  course is designed to provide efficient solutions for
"employee-organization"  cooperation.  Special emphasis is made on the
integration between a company brand and product/service brand.

The desired objective is to provide the student with an opportunity to
apply  the understanding of major issues of contemporary marketing. To
that  end,  a  framework  for examining modern day marketing practices
(research, branding, advertising, CRM) is presented. The students will
also be exposed to various self-promoting models.

The course is based on the author's own marketing methodology, covered
in  monograph  'They  Shall  Come, and They Shall Buy', presented in a
highly  emotional  and  entertaining  manner.  The  sessions  will  be
extremely  interactive,  and  will  include  business  games and other
training activities.

A  new  part  of  the  course  addresses  the  global  crisis from the
marketing  viewpoint  and discusses the most effective ways to survive
it.

For more details please call Anastasia at 438-14-39