[Aibec-l] questions on PG Always Russia

[art franczek]

Dear AIBEcers;

With regard to the Marketing Case Competition your team should consider some of the following questions when doing your case presentation:

1) What should be P&Gs' strategy in Russia:

-How can usage of the product be increased

-How can the market for the product be increased

-How should P&G try to increase market share

2) With regard to gray market products:

- How significant is this issue

-How did it develop

-What actions can P&G take to correct this problem

PLEASE NOTE THESE ARE SUGGESTED QUESTIONS AND YOU SHOULD INCLUDE OTHER ISSUES ON THE CASE THAT YOU FIND RELEVANT.

YOURS TRULY,
ART FRANCZEK


 


Dear AIBEcers:

On Saturday November 26, 2005 AIBEc at 3pm will hold it's 6th annual Marketing Case Competition. The case will be Proctor and Gamble Always Russia which is one of the best marketing cases about Russia and covers many interesting issues. This case can be received by sending an e-mail to Larissa Potempkina at info.aibec at co.ru  Questions concerning this case will be sent out shortly.

Remember:

--First Prize is a $200 discount for an AIBEc course

--This competition is part of the preparation for the Am Cham case competition that will be held in April of 2006.

--AIBEc has won more Am Cham Competitions than any other MBA Program in Moscow (7 first place awards in 7 years)

---Teams should be comprised of 3-4 members, any AIBEc student is invited to participate

---Case presentations should be no more than 20 minutes

--Please send the list of your team members to larissa Potemkina by Nov. 19th

Good luck,

Art Franczek

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