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<DIV><FONT face=Arial size=2>Dear AIBEcers;</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>With regard to the Marketing Case Competition your
team should consider some of the following questions when doing your case
presentation:</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>1) What should be P&Gs' strategy in
Russia:</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>-How can usage of the product be
increased</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>-How can the market for the product be
increased</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>-How should P&G try to increase market
share</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>2) With regard to gray market
products:</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>- How significant is this issue</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>-How did it develop</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>-What actions can P&G take to correct this
problem</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>PLEASE NOTE THESE ARE SUGGESTED QUESTIONS AND YOU
SHOULD INCLUDE OTHER ISSUES ON THE CASE THAT YOU FIND RELEVANT.</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>YOURS TRULY,</FONT></DIV>
<DIV><FONT face=Arial size=2>ART FRANCZEK</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV style="FONT: 10pt arial">
<DIV> </DIV></DIV>
<DIV><BR></DIV>
<DIV><FONT face=Arial size=2>Dear AIBEcers:</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>On Saturday November 26, 2005 AIBEc at
3pm will hold it's 6th annual Marketing Case Competition. The case will be
Proctor and Gamble Always Russia which is one of the best marketing cases about
Russia and covers many interesting issues. This case can be received by sending
an e-mail to Larissa Potempkina at <A
href="mailto:info.aibec@co.ru">info.aibec@co.ru</A> Questions concerning
this case will be sent out shortly.</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>Remember:</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>--First Prize is a $200 discount for an AIBEc
course</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>--This competition is part of the preparation for
the Am Cham case competition that will be held in April of 2006.</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>--AIBEc has won more Am Cham Competitions than any
other MBA Program in Moscow (7 first place awards in 7 years)</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>---Teams should be comprised of 3-4 members, any
AIBEc student is invited to participate</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>---Case presentations should be no more than 20
minutes</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>--Please send the list of your team members to
larissa Potemkina by Nov. 19th</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>Good luck,</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>Art Franczek</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
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