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</o:shapelayout></xml><![endif]--></head><body lang=RU link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span lang=EN-US>"Creative Disruption" Business Breakfast by Expert Utopia - marketing and communication people<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><br>We are pleased to invite you to business breakfast of Expert Utopia company that will take place February 14th at 10 a.m. at Casta Diva restaurant (Tverskoy boulevard, 26/5)<br></span><a href="http://bizfam.ru/event/Casta-diva-business-breakfast-by-expert-utopia_e270"><span lang=EN-US>http://bizfam.ru/event/Casta-diva-business-breakfast-by-expert-utopia_e270</span></a><span lang=EN-US> <o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><br>Friday morning will be especially pleasant when it starts with an interesting discussion with your colleagues representing different industries. <br><br><u>Event description</u><br>Together with 20-25 guests we will enjoy not only morning coffee with croissants but also a very tasty discussion about such thing as <b>"Creative Disruption"</b>. This definition is surprisingly unpopular in Russian dictionary of business, marketing and communication, in theory and practice of founders and drivers of Russian market.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US><br>We will discuss reasons of such a phenomenon, why is this proved_to_be_efficient method not in use on the Russian marketing and advertising strategy market. We will see how this approach influenced global market and how key trends of new media channels and formats, modern communication solutions markets, marketing in general and breakthrough products are linked with it.<br><br>We will discuss a<u>pproach and methodology of "Creative disruption"</u>, how it creates new rules of market game even in unpleasant environment. This is possible not in a usual creative way, it can be done on the level of brand strategy development.<br><br>We will talk about this and illustrate this with recent cases that proved to be efficient - not well-known global ones but true experience of our team for global brands as well.<br><br><u>Event details </u><o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:12.0pt'><span lang=EN-US>Breakfast is free of charge to participate though number of seatings is limited to 25 people representing marketing and communications industry.<br>Don't be upset if we can't welcome everyone, our breakfasts are held 3-4 times each year. Pending attendees will be registered to the next event coming.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:12.0pt'><span lang=EN-US>Please apply by sending an email to </span><a href="mailto:anna.badovskaya@expertutopia.com"><span lang=EN-US>anna.badovskaya@expertutopia.com</span></a><span lang=EN-US> or by registering through Business Family community<br></span><a href="http://bizfam.ru/event/Casta-diva-business-breakfast-by-expert-utopia_e270"><span lang=EN-US>http://bizfam.ru/event/Casta-diva-business-breakfast-by-expert-utopia_e270</span></a><span lang=EN-US><o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US>We will send you individual invitation to participate. This invitation can be used as an official letter from event hosts for your management (since breakfast takes place on workday).<br><br>About us<br>Expert Utopia company is based on federal media holding Expert. We are first company in Russia that separated advertising strategy into independent and self-sufficient element before development of creative concept.<o:p></o:p></span></p><p class=MsoNormal><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p></div></body></html>