[Aibec-l] Marketing Comminications course begins on Sunday Feb 27th

[AIBEc]

Dear AIBEcers!

First  session  of  Marketing  Communications  course  will  be  held on
February 27th at 11 a.m. at AIBEc
(metro Electrozavodskaya, 38 Bolshaya Semenovskaya, building  B,  office  110).
Registration is open. 

The course is taught by Gregory Troussov who is well known at AIBEc
for his bright and practical approach to marketing. 

The course sessions will be held accordingly to Special Schedule:
Sundays - February 27th, March 13th, March 20th (11 a.m.-5 p.m.)
Wednesdays - March 2nd, March 9th, March 16th, March 23rd (7 p.m.-10 p.m.)

Please pay attention that this is a marketing course towards the Marketing Certificate.

The Marketing Communications course covers hot issues of contemporary marketing including Advertising, Sales Negotiations, and Public Relations. The course is designed to provide efficient solutions for "employee-organization" cooperation. Special emphasis is made on the integration between a company brand and product/service brand.

The desired objective is to provide the student with an opportunity to apply the understanding of major issues of contemporary marketing. To that end, a framework for examining modern day marketing practices (research, branding, advertising, CRM) is presented. The students will also be exposed to various self-promoting models. 

The course is based on the author's own marketing methodology, covered in monograph 'They Shall Come, and They Shall Buy', presented in a highly emotional and entertaining manner. The sessions will be extremely interactive, and will include business games and other training activities.
A new part of the course addresses the global crisis from the marketing viewpoint and discusses the most effective ways to survive it. 

For  more  details  please  call  at  AIBEc  office  at  662-36-85  or
+7-926-172-94-93
To register for this course please fill in attached registration form and send it back
to aibec at aibec.org
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