[Aibec-l] AIBEc's New and Improved Fall 2009 Schedule you can still register

[art franczek]

>
> Dear AIBEcers:
>
> AIBEcs'classes have begun but you can still register.
>
> Yours truly,
> Art Franczek
>
>
>>
>>
>>
>>>
>>>
>>>
>>>> Dear AIBEcers:
>>>>
>>>> It would be greatly appreciated if you could tell your friends and
>>>> colleagues about AIBEc and how it offers
>>>> courses that provide practical skills and ideas they can use at their
>>>> jobs.
>>>>
>>>>
>>>>
>>>> Yours truly,
>>>> Art Franczek
>>>> artf at online.ru
>>>> 8910 4922559m
>>>>
>>>>
>>>>
>>>>
>>>>> Dear AIBEcers:
>>>>>
>>>>> AIBEc welcomes you to participate in its' New and Improved Fall 2009
>>>>> Schedule. Some popular courses will be offered as usual such as
>>>>> Corporate
>>>>> Takeovers  and Corporate Finance with Kostya Kontor and Business Law
>>>>> with
>>>>> Vladimir Lisniak. Alex Korogodsky will teach Information Technologies
>>>>> and
>>>>> a
>>>>> new course called Project Management that might be most useful for 
>>>>> many
>>>>> of
>>>>> you. Art Franczek will teach COMPARATIVE TAXATION , a course that will
>>>>> address the latest Tax developments in Russia and Internationally
>>>>> including
>>>>> the new Cyprus Protocal.MANAGERIAL ACCOUNTING focuses heavily on Cost
>>>>> Optimisation issues and reviews case in Lean Management and Kaizen
>>>>> (continous improvement), these issues are very important in todays
>>>>> crisis
>>>>> environment. FINANCIAL ACCOUNTING will dicuss the latest trends in
>>>>> Accounting both in Russia and Internationally.
>>>>>
>>>>> AIBEc is proud to introduce its new Marketing Professor Eugene
>>>>> Radewych.
>>>>> Gene has over 23 years of experience in Marketing/Advertising (see bio
>>>>> below) and will provide students with many practical applications of
>>>>> the
>>>>> latest Markting techniques both Internationally and in Russia.
>>>>>
>>>>> All of AIBEc's courses are designed to provide its students with
>>>>> maximum
>>>>> value and also many of the latest business techniques  that can be
>>>>> applied
>>>>> at work.
>>>>>
>>>>> Yours truly,
>>>>> Art Franczek
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>> Bio of Eugene Radewych AIBEc's new Marketing Professor
>>>>>
>>>>> With over 23 years of marketing / advertising experience, Eugene
>>>>> Radewych hails from Canada where he was developing results
>>>>> driven advertising for a wide range of clients.
>>>>>
>>>>> An Associate of the Ontario College of Art, Eugene left Griffin Bacal
>>>>> Volny advertising in Toronto and came to Russia in 1998 where he
>>>>> Joined Ogilvy Moscow. That arrangement ended early with the crisis
>>>>> and he moved to Ogilvy Warsaw as Executive Creative Director. His
>>>>> duties included helping to build his clients business and brands in
>>>>> various markets across ?New Europe?.
>>>>>
>>>>> In 2001, he returned to Moscow and joined Publicis United as the
>>>>> Chief Creative Officer.
>>>>>
>>>>> In the course of helping to build client brands, Eugene has won
>>>>> advertising awards the world over including awards in Canada,
>>>>> the US, Europe and Russia.
>>>>>
>>>>> His past and current client experience includes a roster of
>>>>> Blue Chip clients: BAT, BMW, Bosch, Beam, Castrol, Coca Cola,
>>>>> Citibank, Cadbury, Ford, Hyundai, Heineken, HP, JTI, Kraft, KFC,
>>>>> Kimberly Clark, Kodak, L?Oreal, Nestle, Nissan, Pizza Hut, P&G,
>>>>> Heineken, Hasbro Toys, Renault, Subaru, Sanofi-aventis, Sharp,
>>>>> Smithkline Beetcham, Seagrams, Unilever and Yokohama.
>>>>>
>>>>>
>>>>> course outline
>>>>>
>>>>> Introduction
>>>>>
>>>>> Principles of Marketing, introduces you to the fundamentals of
>>>>> marketing
>>>>> (history, key concepts, methods of analysis, strategies and tactics)
>>>>> critical to managing profitable customer relationships in today?s
>>>>> dynamic
>>>>> and connected environment.
>>>>>
>>>>> The course goals are:
>>>>>
>>>>> To familiarlize you with the basic processes of the marketing mix
>>>>> (product, pricing, distribution and promotion)
>>>>>
>>>>> Understand and use marketing language/terminology in the business
>>>>> community
>>>>>
>>>>> To expand your knowledge of the marketing industry while increasing
>>>>> your
>>>>> awareness of the strategic and tactical decisions behind today?s top
>>>>> performing brands.
>>>>>
>>>>> To enhance your problem solving and decision making abilities by
>>>>> learning
>>>>> how to leverage strategic marketing analysis to inform tactical
>>>>> marketing
>>>>> mix decisions while providing you with a framework to evaluate
>>>>> marketing
>>>>> decisions and to create successful marketing initiatives.
>>>>>
>>>>> Understand the role of research and strategic planning in marketing
>>>>> management
>>>>>
>>>>> Learn the importance of standard and non-standard communications
>>>>> channels
>>>>> and emerging technologies
>>>>>
>>>>> Format
>>>>>
>>>>> Classroom activity will consist of lectures, class discussions and
>>>>> in-class exercises based on the assigned cases and readings. Lectures
>>>>> will
>>>>> refer to, but not review, all material in the textbook and other
>>>>> materials. Students will be organized in groups and make class
>>>>> presentations. You will be expected to come to class having read all
>>>>> assigned readings  (chapters, cases, articles) and ready to share and
>>>>> discuss. Instruction will also include guest lectures from the
>>>>> advertising
>>>>> and marketing community.
>>>>>
>>>>> Required text
>>>>>
>>>>> Principles of Marketing
>>>>> Authors Frances Brassington and Stephen Pettitt second edition
>>>>>
>>>>> Class schedule
>>>>>
>>>>> The class meets once a week (Thursday ) from 19:00-22:00.  One or two
>>>>> classes may be rescheduled due to business trips or conflict.
>>>>>
>>>>
>>>>
>>>> --------------------------------------------------------------------------------
>>>>
>>>>
>>>>> _______________________________________________
>>>>> Aibec-l mailing list
>>>>> Aibec-l at lists.ru
>>>>> http://www.lists.ru/mailman/listinfo/aibec-l
>>>>>
>>>>
>>>
>>
>
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