[Aibec-l] AIBEc's New and Improved Fall 2009 Schedule

[art franczek]

> Dear AIBEcers:
>
> AIBEc welcomes you to participate in its' New and Improved Fall 2009
> Schedule. Some popular courses will be offered as usual such as Corporate
> Takeovers  and Corporate Finance with Kostya Kontor and Business Law with
> Vladimir Lisniak. Alex Korogodsky will teach Information Technologies and 
> a
> new course called Project Management that might be most useful for many of
> you. Art Franczek will teach COMPARATIVE TAXATION , a course that will
> address the latest Tax developments in Russia and Internationally 
> including
> the new Cyprus Protocal.MANAGERIAL ACCOUNTING focuses heavily on Cost
> Optimisation issues and reviews case in Lean Management and Kaizen
> (continous improvement), these issues are very important in todays crisis
> environment. FINANCIAL ACCOUNTING will dicuss the latest trends in
> Accounting both in Russia and Internationally.
>
> AIBEc is proud to introduce its new Marketing Professor Eugene Radewych.
> Gene has over 23 years of experience in Marketing/Advertising (see bio
> below) and will provide students with many practical applications of the
> latest Markting techniques both Internationally and in Russia.
>
> All of AIBEc's courses are designed to provide its students with maximum
> value and also many of the latest business techniques  that can be applied
> at work.
>
> Yours truly,
> Art Franczek
>
>
>
>
>
>
> Bio of Eugene Radewych AIBEc's new Marketing Professor
>
> With over 23 years of marketing / advertising experience, Eugene
> Radewych hails from Canada where he was developing results
> driven advertising for a wide range of clients.
>
> An Associate of the Ontario College of Art, Eugene left Griffin Bacal
> Volny advertising in Toronto and came to Russia in 1998 where he
> Joined Ogilvy Moscow. That arrangement ended early with the crisis
> and he moved to Ogilvy Warsaw as Executive Creative Director. His
> duties included helping to build his clients business and brands in
> various markets across ?New Europe?.
>
> In 2001, he returned to Moscow and joined Publicis United as the
> Chief Creative Officer.
>
> In the course of helping to build client brands, Eugene has won
> advertising awards the world over including awards in Canada,
> the US, Europe and Russia.
>
> His past and current client experience includes a roster of
> Blue Chip clients: BAT, BMW, Bosch, Beam, Castrol, Coca Cola,
> Citibank, Cadbury, Ford, Hyundai, Heineken, HP, JTI, Kraft, KFC,
> Kimberly Clark, Kodak, L?Oreal, Nestle, Nissan, Pizza Hut, P&G,
> Heineken, Hasbro Toys, Renault, Subaru, Sanofi-aventis, Sharp,
> Smithkline Beetcham, Seagrams, Unilever and Yokohama.
>
>
> course outline
>
> Introduction
>
> Principles of Marketing, introduces you to the fundamentals of marketing
> (history, key concepts, methods of analysis, strategies and tactics)
> critical to managing profitable customer relationships in today?s dynamic
> and connected environment.
>
> The course goals are:
>
> To familiarlize you with the basic processes of the marketing mix
> (product, pricing, distribution and promotion)
>
> Understand and use marketing language/terminology in the business
> community
>
> To expand your knowledge of the marketing industry while increasing your
> awareness of the strategic and tactical decisions behind today?s top
> performing brands.
>
> To enhance your problem solving and decision making abilities by learning
> how to leverage strategic marketing analysis to inform tactical marketing
> mix decisions while providing you with a framework to evaluate marketing
> decisions and to create successful marketing initiatives.
>
> Understand the role of research and strategic planning in marketing
> management
>
> Learn the importance of standard and non-standard communications channels
> and emerging technologies
>
> Format
>
> Classroom activity will consist of lectures, class discussions and
> in-class exercises based on the assigned cases and readings. Lectures will
> refer to, but not review, all material in the textbook and other
> materials. Students will be organized in groups and make class
> presentations. You will be expected to come to class having read all
> assigned readings  (chapters, cases, articles) and ready to share and
> discuss. Instruction will also include guest lectures from the advertising
> and marketing community.
>
> Required text
>
> Principles of Marketing
> Authors Frances Brassington and Stephen Pettitt second edition
>
> Class schedule
>
> The class meets once a week (Thursday ) from 19:00-22:00.  One or two
> classes may be rescheduled due to business trips or conflict.
> 
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