[Aibec-l] AIBEc's New and Improved Fall 2009 Schedule

[art franczek]

> Dear AIBEcers:
>
> It would be greatly appreciated if you could tell your friends and
> colleagues about AIBEc and how it offers
> courses that provide practical skills and ideas they can use at their 
> jobs.
>
> Also on Wed Sept 16 AIBEc will have a special  presentation on Career
> Planning AIBEc had a similiar
> presentation in June at it was most useful for AIBEc students.
>
> Yours truly,
> Art Franczek
> artf at online.ru
> 8910 4922559m
>
>
>
>
>> Dear AIBEcers:
>>
>> AIBEc welcomes you to participate in its' New and Improved Fall 2009
>> Schedule. Some popular courses will be offered as usual such as Corporate
>> Takeovers  and Corporate Finance with Kostya Kontor and Business Law with
>> Vladimir Lisniak. Alex Korogodsky will teach Information Technologies and
>> a
>> new course called Project Management that might be most useful for many 
>> of
>> you. Art Franczek will teach COMPARATIVE TAXATION , a course that will
>> address the latest Tax developments in Russia and Internationally
>> including
>> the new Cyprus Protocal.MANAGERIAL ACCOUNTING focuses heavily on Cost
>> Optimisation issues and reviews case in Lean Management and Kaizen
>> (continous improvement), these issues are very important in todays crisis
>> environment. FINANCIAL ACCOUNTING will dicuss the latest trends in
>> Accounting both in Russia and Internationally.
>>
>> AIBEc is proud to introduce its new Marketing Professor Eugene Radewych.
>> Gene has over 23 years of experience in Marketing/Advertising (see bio
>> below) and will provide students with many practical applications of the
>> latest Markting techniques both Internationally and in Russia.
>>
>> All of AIBEc's courses are designed to provide its students with maximum
>> value and also many of the latest business techniques  that can be 
>> applied
>> at work.
>>
>> Yours truly,
>> Art Franczek
>>
>>
>>
>>
>>
>>
>> Bio of Eugene Radewych AIBEc's new Marketing Professor
>>
>> With over 23 years of marketing / advertising experience, Eugene
>> Radewych hails from Canada where he was developing results
>> driven advertising for a wide range of clients.
>>
>> An Associate of the Ontario College of Art, Eugene left Griffin Bacal
>> Volny advertising in Toronto and came to Russia in 1998 where he
>> Joined Ogilvy Moscow. That arrangement ended early with the crisis
>> and he moved to Ogilvy Warsaw as Executive Creative Director. His
>> duties included helping to build his clients business and brands in
>> various markets across ?New Europe?.
>>
>> In 2001, he returned to Moscow and joined Publicis United as the
>> Chief Creative Officer.
>>
>> In the course of helping to build client brands, Eugene has won
>> advertising awards the world over including awards in Canada,
>> the US, Europe and Russia.
>>
>> His past and current client experience includes a roster of
>> Blue Chip clients: BAT, BMW, Bosch, Beam, Castrol, Coca Cola,
>> Citibank, Cadbury, Ford, Hyundai, Heineken, HP, JTI, Kraft, KFC,
>> Kimberly Clark, Kodak, L?Oreal, Nestle, Nissan, Pizza Hut, P&G,
>> Heineken, Hasbro Toys, Renault, Subaru, Sanofi-aventis, Sharp,
>> Smithkline Beetcham, Seagrams, Unilever and Yokohama.
>>
>>
>> course outline
>>
>> Introduction
>>
>> Principles of Marketing, introduces you to the fundamentals of marketing
>> (history, key concepts, methods of analysis, strategies and tactics)
>> critical to managing profitable customer relationships in today?s dynamic
>> and connected environment.
>>
>> The course goals are:
>>
>> To familiarlize you with the basic processes of the marketing mix
>> (product, pricing, distribution and promotion)
>>
>> Understand and use marketing language/terminology in the business
>> community
>>
>> To expand your knowledge of the marketing industry while increasing your
>> awareness of the strategic and tactical decisions behind today?s top
>> performing brands.
>>
>> To enhance your problem solving and decision making abilities by learning
>> how to leverage strategic marketing analysis to inform tactical marketing
>> mix decisions while providing you with a framework to evaluate marketing
>> decisions and to create successful marketing initiatives.
>>
>> Understand the role of research and strategic planning in marketing
>> management
>>
>> Learn the importance of standard and non-standard communications channels
>> and emerging technologies
>>
>> Format
>>
>> Classroom activity will consist of lectures, class discussions and
>> in-class exercises based on the assigned cases and readings. Lectures 
>> will
>> refer to, but not review, all material in the textbook and other
>> materials. Students will be organized in groups and make class
>> presentations. You will be expected to come to class having read all
>> assigned readings  (chapters, cases, articles) and ready to share and
>> discuss. Instruction will also include guest lectures from the 
>> advertising
>> and marketing community.
>>
>> Required text
>>
>> Principles of Marketing
>> Authors Frances Brassington and Stephen Pettitt second edition
>>
>> Class schedule
>>
>> The class meets once a week (Thursday ) from 19:00-22:00.  One or two
>> classes may be rescheduled due to business trips or conflict.
>>
>
>
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>
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