Fw: [Aibec-l] AIBEc's New and Improved Fall 2009 Schedule

[art franczek]

Dear AIBEcers:

It would be greatly appreciated if you could tell your friends and 
colleagues about AIBEc and how it offers
courses that provide practical skills and ideas they can use at their jobs.

Also on Wed Sept 16 AIBEc will have a special  presentation on Career 
Planning AIBEc had a similiar
presentation in June at it was most useful for AIBEc students.

Yours truly,
Art Franczek
artf at online.ru
8910 4922559m




> Dear AIBEcers:
>
> AIBEc welcomes you to participate in its' New and Improved Fall 2009
> Schedule. Some popular courses will be offered as usual such as Corporate
> Takeovers  and Corporate Finance with Kostya Kontor and Business Law with
> Vladimir Lisniak. Alex Korogodsky will teach Information Technologies and 
> a
> new course called Project Management that might be most useful for many of
> you. Art Franczek will teach COMPARATIVE TAXATION , a course that will
> address the latest Tax developments in Russia and Internationally 
> including
> the new Cyprus Protocal.MANAGERIAL ACCOUNTING focuses heavily on Cost
> Optimisation issues and reviews case in Lean Management and Kaizen
> (continous improvement), these issues are very important in todays crisis
> environment. FINANCIAL ACCOUNTING will dicuss the latest trends in
> Accounting both in Russia and Internationally.
>
> AIBEc is proud to introduce its new Marketing Professor Eugene Radewych.
> Gene has over 23 years of experience in Marketing/Advertising (see bio
> below) and will provide students with many practical applications of the
> latest Markting techniques both Internationally and in Russia.
>
> All of AIBEc's courses are designed to provide its students with maximum
> value and also many of the latest business techniques  that can be applied
> at work.
>
> Yours truly,
> Art Franczek
>
>
>
>
>
>
> Bio of Eugene Radewych AIBEc's new Marketing Professor
>
> With over 23 years of marketing / advertising experience, Eugene
> Radewych hails from Canada where he was developing results
> driven advertising for a wide range of clients.
>
> An Associate of the Ontario College of Art, Eugene left Griffin Bacal
> Volny advertising in Toronto and came to Russia in 1998 where he
> Joined Ogilvy Moscow. That arrangement ended early with the crisis
> and he moved to Ogilvy Warsaw as Executive Creative Director. His
> duties included helping to build his clients business and brands in
> various markets across ?New Europe?.
>
> In 2001, he returned to Moscow and joined Publicis United as the
> Chief Creative Officer.
>
> In the course of helping to build client brands, Eugene has won
> advertising awards the world over including awards in Canada,
> the US, Europe and Russia.
>
> His past and current client experience includes a roster of
> Blue Chip clients: BAT, BMW, Bosch, Beam, Castrol, Coca Cola,
> Citibank, Cadbury, Ford, Hyundai, Heineken, HP, JTI, Kraft, KFC,
> Kimberly Clark, Kodak, L?Oreal, Nestle, Nissan, Pizza Hut, P&G,
> Heineken, Hasbro Toys, Renault, Subaru, Sanofi-aventis, Sharp,
> Smithkline Beetcham, Seagrams, Unilever and Yokohama.
>
>
> course outline
>
> Introduction
>
> Principles of Marketing, introduces you to the fundamentals of marketing
> (history, key concepts, methods of analysis, strategies and tactics)
> critical to managing profitable customer relationships in today?s dynamic
> and connected environment.
>
> The course goals are:
>
> To familiarlize you with the basic processes of the marketing mix
> (product, pricing, distribution and promotion)
>
> Understand and use marketing language/terminology in the business
> community
>
> To expand your knowledge of the marketing industry while increasing your
> awareness of the strategic and tactical decisions behind today?s top
> performing brands.
>
> To enhance your problem solving and decision making abilities by learning
> how to leverage strategic marketing analysis to inform tactical marketing
> mix decisions while providing you with a framework to evaluate marketing
> decisions and to create successful marketing initiatives.
>
> Understand the role of research and strategic planning in marketing
> management
>
> Learn the importance of standard and non-standard communications channels
> and emerging technologies
>
> Format
>
> Classroom activity will consist of lectures, class discussions and
> in-class exercises based on the assigned cases and readings. Lectures will
> refer to, but not review, all material in the textbook and other
> materials. Students will be organized in groups and make class
> presentations. You will be expected to come to class having read all
> assigned readings  (chapters, cases, articles) and ready to share and
> discuss. Instruction will also include guest lectures from the advertising
> and marketing community.
>
> Required text
>
> Principles of Marketing
> Authors Frances Brassington and Stephen Pettitt second edition
>
> Class schedule
>
> The class meets once a week (Thursday ) from 19:00-22:00.  One or two
> classes may be rescheduled due to business trips or conflict.
>


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