[Aibec-l] AIBEc's New and Improved Fall 2009 Schedule

[art franczek]

Dear AIBEcers:

AIBEc welcomes you to participate in its' New and Improved Fall 2009 
Schedule. Some popular courses will be offered as usual such as Corporate 
Takeovers  and Corporate Finance with Kostya Kontor and Business Law with 
Vladimir Lisniak. Alex Korogodsky will teach Information Technologies and a 
new course called Project Management that might be most useful for many of 
you. Art Franczek will teach COMPARATIVE TAXATION , a course that will 
address the latest Tax developments in Russia and Internationally including 
the new Cyprus Protocal.MANAGERIAL ACCOUNTING focuses heavily on Cost 
Optimisation issues and reviews case in Lean Management and Kaizen 
(continous improvement), these issues are very important in todays crisis 
environment. FINANCIAL ACCOUNTING will dicuss the latest trends in 
Accounting both in Russia and Internationally.

AIBEc is proud to introduce its new Marketing Professor Eugene Radewych. 
Gene has over 23 years of experience in Marketing/Advertising (see bio 
below) and will provide students with many practical applications of the 
latest Markting techniques both Internatally and in Russia.

All of AIBEc's courses are designed to provide its students with maximum 
value and also many of the latest business techniques  that can be applied 
at work.

Yours truly,
Art Franczek






Bio of Eugene Radewych AIBEc's new Marketing Professor

With over 23 years of marketing / advertising experience, Eugene
Radewych hails from Canada where he was developing results
driven advertising for a wide range of clients.

An Associate of the Ontario College of Art, Eugene left Griffin Bacal
Volny advertising in Toronto and came to Russia in 1998 where he
Joined Ogilvy Moscow. That arrangement ended early with the crisis
and he moved to Ogilvy Warsaw as Executive Creative Director. His
duties included helping to build his clients business and brands in
various markets across ?New Europe?.

In 2001, he returned to Moscow and joined Publicis United as the
Chief Creative Officer.

In the course of helping to build client brands, Eugene has won
advertising awards the world over including awards in Canada,
the US, Europe and Russia.

His past and current client experience includes a roster of
Blue Chip clients: BAT, BMW, Bosch, Beam, Castrol, Coca Cola,
Citibank, Cadbury, Ford, Hyundai, Heineken, HP, JTI, Kraft, KFC,
Kimberly Clark, Kodak, L?Oreal, Nestle, Nissan, Pizza Hut, P&G,
Heineken, Hasbro Toys, Renault, Subaru, Sanofi-aventis, Sharp,
Smithkline Beetcham, Seagrams, Unilever and Yokohama.


course outline

Introduction

Principles of Marketing, introduces you to the fundamentals of marketing
(history, key concepts, methods of analysis, strategies and tactics)
critical to managing profitable customer relationships in today?s dynamic
and connected environment.

The course goals are:

To familiarlize you with the basic processes of the marketing mix
(product, pricing, distribution and promotion)

Understand and use marketing language/terminology in the business
community

To expand your knowledge of the marketing industry while increasing your
awareness of the strategic and tactical decisions behind today?s top
performing brands.

To enhance your problem solving and decision making abilities by learning
how to leverage strategic marketing analysis to inform tactical marketing
mix decisions while providing you with a framework to evaluate marketing
decisions and to create successful marketing initiatives.

Understand the role of research and strategic planning in marketing
management

Learn the importance of standard and non-standard communications channels
and emerging technologies

Format

Classroom activity will consist of lectures, class discussions and
in-class exercises based on the assigned cases and readings. Lectures will
refer to, but not review, all material in the textbook and other
materials. Students will be organized in groups and make class
presentations. You will be expected to come to class having read all
assigned readings  (chapters, cases, articles) and ready to share and
discuss. Instruction will also include guest lectures from the advertising
and marketing community.

Required text

Principles of Marketing
Authors Frances Brassington and Stephen Pettitt second edition

Class schedule

The class meets once a week (Thursday ) from 19:00-22:00.  One or two
classes may be rescheduled due to business trips or conflict.
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