[Aibec-l] Registration for the Marketing Communications course is open!

[AIBEc]

 Dear AIBEcers!


The  registration for the Marketing Communications course is open now.

The  course  is  taught by Gregory Troussov who is well known at AIBEc for
his  bright and practical approach to marketing. Special schedule is  to  be
announced starting November 5th. Please pay attention that  this is a
marketing course towards the Marketing Certificate.

The  Marketing Communications course covers hot issues of contemporary
marketing   including  Advertising,  Sales  Negotiations,  and  Public
Relations.  The  course is designed to provide efficient solutions for
"employee-organization"  cooperation.  Special emphasis is made on the
integration between a company brand and product/service brand.

The desired objective is to provide the student with an opportunity to apply
the understanding of major issues of contemporary marketing. To that  end,
a  framework  for examining modern day marketing practices (research,
branding, advertising, CRM) is presented. The students will also be exposed
to various self-promoting models.

The course is based on the author's own marketing methodology, covered in
monograph  'They  Shall  Come, and They Shall Buy', presented in a highly
emotional  and  entertaining  manner.  The  sessions  will  be extremely
interactive,  and  will  include  business  games and other training
activities.

A  new  part  of  the  course  addresses  the  global  crisis from the
marketing  viewpoint  and discusses the most effective ways to survive it.

For more details please call Anastasia at 438-14-39