[Aibec-l] Public Relations 2nd class Feb 9th uou can still register
art franczek
artf at online.ru
Thu Feb 7 15:31:43 MSK 2008
Dear AIBEcers
The first session of Public Relations was held on Feb 2, The seconcond session will be on Feb 9that 1pm. YOU CAN STILL REGISTER FOR THIS INTERESTING COURSE, the sylabus for the course is below.
Yours truly,
Art Franczek
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PR and Media Course, Syllabus
January to April 2008
Session 1: What is PR?
- Difference between PR and Marketing
- Image v. Product
- What is the Media?
- PR Standard Tools
Sessions 2, 3: The Fall of Advertising and the Rise of PR
- Use of Advertising v PR, challenging entrenched concepts that big bucks spent on advertising = good sales
- Advertising and credibility
- The limits of advertising in today's world, dangers of 'over-kill.'
- The limits of PR, dangers of a 'Spin World'
- The Power of a Third Party
- Getting the balance right
Sessions 4: The Nuts and Bolts of PR
- Building a Media Profile
- How to work with the Press
- Photography
- Radio and Television interviews
- Difference Between Editorial & Advertising
- Resources; creation of data bases
- In-house versus PR consultancy
Session 5: Events
- Different kinds of events
- The effectiveness of events
- How to write a press release
- Choosing the right topic
- Choosing and inviting speakers
- Conference, seminar or news briefing?
- Ambience, getting the setting right
Session 6: Internal PR, Short Test
- Corporate PR
- Educating staff
- Emails, internal/external communication
Session 7: Real Estate (not assessed)
- Intro to different sectors of real estate - residential, office, retail, warehouses
- The difference between the investor and the developer
- Purchase v, lease
- Yields and Internal Rate of Return
- Property cycles
- Classification systems
- The problem with consultancies who deal with both the vendor and the client
Session 8, 9: Strategic PR
- The place of the PR professional in modern companies
- The place of PR in planning a company's future outlook
- Crisis management department?
- The role of PR in a changing political and economic environment
- The advantages/disadvantages of a charismatic leader figure within a company
Session 11: Resume, individual workshops, Q & A
Sessions 12: Test
Daer AIBEcers
The first session of Public Realations will be on Sat Feb 2 at 1pm. so you still have time to register for this interesting class.
Yours truly,
Art Franczek
Dear AIBEcers
I would like to remind you that classes for the Spring 08 semester have begun and you can still register.
Yours truly,
Art Franczek
Dear AIBEcers
For your convenience AIBEc's office will be open on Sat Jan 19th from 11am to 3pm.
Yours truly,
Art Franczek
Dear AIBEcers:
Welcome back from The New Year's Holidays. AIBEc's office is now open for registation for the Spring 2008 semester that begins on Jan 21 2008.
Yours truly
Art Franczek
Dear AIBEcers:
Registration is currently open for AIBEc's Spring 2008 schedule that begins on Monday Jan 21, 2008. In an effort to meet the ever changing Russian environment AIBEc is offering some new and updated courses this semester:
-Comparative/Advanced Accounting will place a special emphasis on Valuation issues that impact many areas of business and also issues concerning International Accounting Standards. Special sessions on accounting for Special Purpose Entities and their effect on the Subprime Banking crisis have been added along with the latest developments in IFRS and GAAP.
-Media and Public Relations will be taught by John Harrison a UK citizen who was formerly the managing editor of Passport Magazine. John has extensive experience in PR anf Media issues and this course will explore many recent cases concerning PR issues for major companies. The theme for this course will be The Fall of Advertising and the Rise of Public Relations.
-Managing People in Organizations will be taught by Gerald Rohan who has done extensive research in this area, Jerry is one of AIBEc's most popular professors and he has a long history of business experience at PWC and other major companies. This course will address many practical management issues and will be both creative and interesting.
- Strategic Management will again be taught by Gerald Rohan who is a top expert at PWC and he has many years of practical experience in the application of strategic issues.
-Understanding Unspoken Business Patterns is a very unique and special course that will be taught by a Phd with many years of experience in this area.
-Business Planning with Kostya Kontor will provide students with many practical skills that are most useful in many areas of business..
AIBEc is proud of its Spring schedule and designed its courses to provide students with useful and practical skills to advance their careers.
PLEASE REGISTER EARLY SO THAT MATERIALS CAN BE PREPARED. ALSO PLEASE NOTE THAT YOU CAN REGISTER BY FAX.
YOURS TRULY,
ART FRANCZEK
Course offerings, Spring Semester:
January 21 - April 29, 2008
Financial Accounting: This course provides students with a thorough review of accounting issues of importance to most organizations, such as Accrual Accounting, Bad Debts, Inventories, Investments, Cash Flows and Ratio Analysis. US GAAP and IAS concepts are emphasized. Wednesdays 7pm to 10pm, Art Franczek
Managerial Accounting: This course provides students with a thorough review of most Managerial Accounting issues of importance to many organizations such as Cost Allocation, Activity Based Costing, Budgeting, Standard Costing, Just In Time Inventory and many other topics. Fridays 7pm to 10pm, Art Franczek
Updated! Comparative/Advanced Accounting: This course covers advanced topics such as Leasing, Valuations, Consolidated Financial Statements, Foreign Currency Transactions and Translation. Also Russia's transition to IAS will be discussed in detail as the professor has worked on a project with the World Bank dealing with this issue. A special emphasis will be placed on comparisons between GAAP and IAS. Mondays 7pm to 10pm, Art Franczek
Corporate Finance: This course is an introduction to allocation of capital over time, capital budgeting, financial management and other topics using basic mathematical models. This course focuses upon the application of Corporate Finance issues in Russia. Thursdays 7pm to 10pm, Konstantin Kontor
Capital Markets and Financial Institutions: This course consists of two major parts. The first part is devoted to the nature, role, and functioning of financial institutions in the developed capital markets. The second part deals with the Russian capital markets and financial institutions. The principle goal here is to screen the local experience against worldwide theory and practices in order to identify both common and specific features of developed and emeging markets. Tuesdays 7pm to 10pm, Konstantin Kontor
Business Planning in The Russian Environment: This course is a prototype of a long-prepared format of Field Study - a standard and mandatory course at all business schools. In a Field Study the students in a group analyze a real project at a real company. Class sessions will be arranged on a special flexible schedule. Special assistance in the preparation of the business plan will be provided. Special schedule, Konstantin Kontor
NEW! Understanding Unspoken Business Patterns: This course examines the manifestations and roots of the irrational, both positive and destructive processes in corporations. Of particular interest will be the ideas and particular tools for better understanding of the unconscious needs and emotional reasoning that usually stay shadowed and unspoken. Fridays 7pm to 10pm, Ekaterina Mikhailova
Principles of Marketing: This course provides students with an overview of marketing in a modern international business. The latest materials and case studies are used in this course. Mondays 7pm to 10pm, Tom Nastas
NEW! Marketing Communications : This course examines topics such as Public Relations, Advertising and Sales Negotiations. The course will be extremely interactive and a significant portion of the class will be devoted to business games, presentations and other training activities. Tuesdays 7pm to 10pm, Gregory Troussov
Strategic Management: Recent topics in Strategy as they are applied internationally and in Russia will be discussed. Many recent cases will be used and there will be a special focus on implementation of strategies. Thursdays 7pm to 10pm, Gerald Rohan
Managing People in Organizations: This course provides students with the application of Social Sciences to problems of managing individuals and the teams in large and small businesses. Wednesdays 7pm to 10pm, Gerald Rohan
NEW! Media and Public Relations: This is a new and innovative course that compares the nature of Public Relations in both a Russian and International context. It covers such topics as how a company deals with scandals , how to deal with the media, and the role of PR in government. In addition Many other PR and Media issues will be addressed. Saturdays 1pm to 4pm, John Harrison,
For more information:
call at 438-1439, website: www.aibec.org; e-mail ;info.aibec at co.ru
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