[Aibec-l] Job Opportunity

AIBEc info.aibec at co.ru
Tue May 30 15:57:35 MSD 2006





At British American Tobacco Russia, we're always looking for highly
talented, energetic and dedicated people who can make a real contribution to
our continuing success. Whatever stage you are at in your career, British
American Tobacco Russia represents an outstanding opportunity for you to
accelerate your development.


Brand Manager

Purpose: To maximize brand contribution and improve the overall value of the
company's local and international trademarks.

Principal Accountabilities:

·      Develop brand strategies to achieve brand volume, segment and market
share targets;

·      Prepare and gain approval of annual brand plans supported by brand
communication, promotional programs and expenditures budgets;

·      Set the overall vision of the brand on a local basis via trade
marketing and International brand management to implement global activities
on a local basis;

·      Establish and control brand standards in the following areas:
product, packaging, price, advertising and other communications;

·      Manage all aspects of brand communication;

·      Identify, gain approval and manage new brand development projects;

·      Identify long term vision of overall business development.

·      Manage and develop reporting team.

Knowledge, Skills and Experience:

·      3-4 years experience in FMCG multinational company with a strong
marketing and sales oriented exposure, having been trained and gained
practical experience in all the elements of the marketing mix;

·       University degree;

·       Postgraduate education is a plus;

·       Fluent English/ Knowledge of Russian;

·       Mature PC user (MS Office: Word, Excel, PowerPoint and etc.);

·       Market research literacy;

·       Good communication and presentation skills;

·       Interpersonal skills;

·        Product knowledge.




If you are interested in this vacancy, send your CV to Ekaterina
Yaskorskaya, e-mail: Ekaterina_Yaskorskaya at bat.com.



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